Commercial Strategy for 2024-2029 - Section 4: How will we measure success?

Managing our performance

The commercial strategy steering group will oversee the effective delivery and implementation of the commercial strategy. 

The commercial strategy will be supported by a delivery plan, identifying the initiatives that are to be developed and implemented within each financial year. The delivery plan is expected to be confidential due to the commercially sensitive nature of some of the initiatives. An annual report will be produced and presented to the corporate management team (CMT) on the progress of the delivery of the commercial strategy. 

As set out in section 3 above, all new initiatives will be fully explored and robustly challenged and if the outline business case demonstrates the initiative is worth pursuing, a detailed business case will be produced. The business case will be subjected through the service area governance process, seeking approval and will have clear timeframes and outputs. If the proposal is approved, these outputs will be measured against and reported to the corporate management team (CMT). 

Commercial projects and activities will be integrated into relevant service area business plans, with progress tracked through the council's existing directorate governance process. 

Evaluating the success of commercialism involves more than recording additional income, as for many statutory services fees are set centrally or they are legally required to be breakeven. We need to be able to report on how the council embraces commercialism in daily activities, such as cost reduction, offering additional services, and staff behaviours