Commercial Strategy for 2024-2029

Introduction

Commercialisation is about behaving in a more business-like, efficient, and practical way in which will deliver better financial, social, and environmental value for our residents.

The strategy acknowledges the council’s primary aim is not only income generation, and realising this aspiration will require considered investment, and significant organisational change.

The scope of the strategy includes:

• Reducing costs or increasing efficiency by adopting a more commercial approach.
• Developing a more innovative and forward thinking culture and mindset among staff.
• Partnering with private or third sector organisations to deliver services or projects.
• Investing in or creating new businesses or ventures that support the local economy or social objectives.
• Generating income from existing or new assets, services, or activities.
• Ensuring the Walsall pound remains within the borough.
• Promoting positive social value outcomes, such as addressing inequality and meeting borough needs.

Noteworthy instances of commercial activity to date include:

• Generating cost savings through efficiency and process redesign.
• Collaborating to enhance partner capabilities in serving residents.
• Providing income-generating services for the council while fortifying service delivery resilience.