Commercial Strategy for 2024-2029 - Section 3: How will we deliver?
Our commercial approach
The council’s commercial approach is not a ‘quick fix’ solution, but a medium to longterm programme. Delivering lasting financial security is essential but so too are social and environmental benefits.
The council’s commercial approach will be underpinned by five principles:
Ethical & equal consideration of all ideas
Positive community impact
Innovation
Leveraging resources
Good governance
All council services (or elements of services) will be considered in the context of the commercial approach. Whilst commercial opportunities will be mixed, taking a more business-like and practical approach, namely understanding service performance, cost, and outcomes, will help to drive efficiency and maximise the benefits delivered with the available funding.
Our strategic themes
To achieve our commercial ambitions, the council will focus on the following strategic themes:
Commercial culture
There will have been a cultural shift that embeds new ways of thinking and promotes commercial awareness.
Commercial process
Day-to-day activities will be delivered in a more business-like, practical, and efficient manner that balances both customer service and true economic potential.
Commercial programmes
Embracing intelligent investment opportunities will have increased financial returns to the council.