Market Position Statement 2025-2040 Introduction
Foreword
We are delighted to be able to share our Adult Social Care Market Position Statements (MPSs) 2025-2040 for community-based services, residential and nursing care and services for working age adults with life-long needs. These market position statements set out the current and future landscape for key care and support services in the Borough and set clear aspirations and intentions for the future.
These documents are intended for providers to support business intentions and development of future models but they also set a key platform and foundation for Council plans and investment to 2040. They have been drafted in collaboration with staff within Adult Social Care, partners and providers and these documents will be updated annually with data and insights as progress builds in delivery of intentions.
Balancing an affordable budget with continuous improvement and driving innovation in the sector is challenging. We believe that services and interventions that meet people’s needs as early as possible in an outcomes focussed way and that are personalised will provide improved value for money for the public purse. We wish to sustain the market of good quality providers we have in Walsall, to encourage new providers to the Borough with progressive models of care and support and to right size and shape the market to future predicted demand and needs. Fee levels need continuous review and we aim to continually improve the quality of care and support in the Borough to ensure the best offer for Walsall citizens.
Across the MPSs, there is clear aspiration for good quality, sustainable, outcomes-focussed care and support that meets current and future needs identified in the MPS across age ranges, geographies, needs and other demographic factors.
The information contained within this document is our best estimation at the time of writing with the intelligence available to us.
We hope that you find the documents useful and interesting. We believe they set the right foundation to ‘re-imagine’ care and support into the future based on demand projections and what evidence suggests we need from the care market moving forward.

Kerrie Allward,
Executive Director Adult Social Care and Public Health

Councillor Keir Pedley,
Portfolio Holder