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Listening and responding to the people and communities of Walsall (and, where appropriate, outside of the borough) is fundamental to the decision-making process. It provides vital information and feedback about the diverse needs of people who live, work, study, visit or do business in the borough.

“ Consultation is the dynamic process of dialogue between individuals or groups based on a genuine exchange of views, with the objective of influencing decisions, policies or programmes of action. “

The Consultation Institute

Consultation is a key element of how we will deliver the council’s purpose and corporate priorities.

Find out more about our Council Plan.

Consultation protocol and best practice principles

The consultation protocol is central to our approach to consultation. Quality assured by The Consultation Institute, it provides council officers a consistent, best practice approach for how we will prepare, conduct and evaluate public consultations. You can download the protocol below:

Download list

The protocol includes the following best practice principles:

  1. Consultation will be genuine, conducted when proposals are at a formative stage and when there are still many possible outcomes.
  2. The purpose of the consultation will be made clear and we will detail what can and cannot be influenced, who is eligible to take part, who is taking the decision and when the decision will be taken.
  3. Consultation will be conducted to a high standard, be well planned, co-ordinated and, where appropriate, joined up.
  4. We will communicate clearly and in a range of formats, providing sufficient, balanced information to allow for intelligent consideration and without knowingly omitting or distorting any key facts.
  5. Wherever possible we will consult on a range of options and always declare our preferred option. The process of appraising options and alternatives will be transparent and robust.
  6. Consultation will be inclusive, ensuring that all those who wish to have their say are enabled to do so and are aware of the ways they can respond. Engagement methods will be designed to suit the needs of key stakeholders, utilise multiple channels and having regard for accessibility and those with protected characteristics.
  7. We will give people a reasonable amount of time to respond to the consultation across a number of channels. The duration of a consultation will take into account the urgency of the decision, time of year and impact of any proposals.
  8. Data will be processed in accordance with all appropriate legislation including the Data Protection Act 1998. Results will be carefully analysed and reported accurately without bias.
  9. Findings from consultation will be carefully and conscientiously taken into account before any decision(s) are made.
  10. Results, outcomes and learning will be transparently fed back as appropriate to those involved in the consultation and the wider population. We will publish findings within 12 weeks of the closing date or explain why this has not been possible.

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Contact information

Before contacting us, please check to see if we can answer your question from our online information.


Corporate Assurance and Communications, Walsall Council, Civic Centre, ​​​​​​​Darwall Street​​​​​​​, Walsall WS1 1TP


01922 650000

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