Advertising on our website

We are committed to developing appropriate advertising opportunities that support our core activities either directly or indirectly. We encourage commercial relationships that are in-line with the delivery of our values and strategic priorities.

You can download the complete version of Walsall Council's Advertising and Sponsorship policy below.

Why are we offering advertising on our website?

• to offer a powerful marketing tool for local businesses to support the local economy
• to channel national advertising into Walsall Council, enabling investment to be channeled to key services

You can contact CAN directly if you want to place an advert on our website. We also have opportunities to promote business both through local advertisement and sponsorship. 

General principles

We will not sponsor or advertise any content that has, or may be thought to:

• influence the council or its officers in carrying out their functions
• gain favourable terms from the council in any business or other agreement, e.g. planning application or tendering process
• conflict with the council's values or strategic priorities

All advertising shall:

• fall within the guidelines laid out by the Advertising Standards Authority (ASA)
• uphold the rules laid out in the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing
• follow the Code of recommended practice on Local Authority publicity
• comply with the Town and Country Planning Act
• take note of Consumer Protection which seeks to protect consumers from unfair, misleading or aggressive marketing practices

Prohibited adverts/advertisers/sponsors

Specific categories of organisations, products or services may not advertise or be advertised on our website. These are as follows:

Organisations

• that do not comply with our advertising policy
• in financial or legal conflict with us
• involved in the production or sale of weaponry
• providing services that are detrimental to the local or global environment
• involved in discrimination, victimisation, harassment or any unlawful conduct prohibited under the Equality Act 2010
• manufacturing or distributing tobacco products
• manufacturing or distributing alcohol

Products

• tobacco, e-cigarettes or vaping paraphernalia
• alcohol
• pornography and adult content
• gambling and betting services
• payday loans
• weaponry
• associated with unhealthy fast food (such as sugary drinks)

Adverts

• promoting goods or services in direct competition to those provided by us
• contradictory to our legal functions and duties

Disclaimer

Whilst every effort has been made to ensure the accuracy of advertisements contained herein, Walsall Council cannot accept any liability for errors and omissions. Nor can the council accept any responsibility for claims made by advertisers. Their inclusion in adverts displayed on our website should not be taken as an endorsement by Walsall Council.  

What are cookies and why do we use them?

We sometimes place small data files on on your computer. These are known as cookies. Most big websites do this too.

Our cookies help us:

• make our website work as you'd expect
• improve the speed/security of the site

We do not use cookies to:

• collect any personally identifiable information (without your express permission)
• collect any sensitive information (without your express permission)
• pass data to advertising networks
• pass personally identifiable data to third parties
• pay sales commissions

We collect web statistics automatically about your visit to our site. This information is used to help us follow browsing preferences so that we can improve our website. These statistics do not contain personal data and cannot be traced back to an individual.

We do not use cookies to store personal data or link non-personal information stored in cookies with personal data about specific individuals. Our cookies aren’t used to identify you personally. They’re just here to make the site work better for you. Indeed, you can manage and/or delete these small files as you wish. View our Web and Cookie Notice webpage for information on how we use cookies. 

Walsall Council's Advertising and Sponsorship policy

You can download the full policy.