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Under age sales

Walsall Trading Standards has responsibility for enforcing the legislation relating to age restricted products. We work in partnership with other agencies to reduce the ease with which products such as alcohol, tobacco and fireworks can be bought by children. This work has been given a high priority, as the impact of children having access to such products not only has the potential to cause serious future health problems but it is a key source of anti-social behaviour and crime within the borough.

We have adopted a three-pronged approach to reduce under age sales.

Advice to traders

All Walsall traders who sell age restricted goods are visited on a regular basis and provided with a range of notices, posters and guidance leaflets. All traders are advised to always request a proof of age card if unable to judge the age of a purchaser and adhere to the 'no card, no sale' principle. Further information for businesses can be found on our Trading Standards age restricted products page.

Validate UK Proof of Age Scheme

Validate UK is a nationally recognised card issued to children at local schools. Validate cards have scanned photos, scanned signatures, the holder's date of birth and age attainment boxes to make it easy for traders to see immediately how old the card holder is. They also bear the Government endorsed PASS logo. 


Walsall Trading Standards have a strategy to target those traders who persist in flouting the law. Unfortunately, there are always a small minority of traders who fail to take on board their social responsibility and are prepared to put profits above all else. Child volunteers are asked to attempt to buy goods from various premises and any sales may result in prosecution.

If you would like to complain about a Walsall trader who you suspect is selling age restricted goods to minors please telephone us on 0808 223 1133 or contact us by email.

Test purchase volunteers

Test purchasing volunteers are recruited to make the purchases. These test purchases are supervised by trading standards officers and are sometimes carried out in conjunction with the police. If you are interested in becoming a volunteer please view our test purchase volunteer information leaflet (PDF 30KB) and fill in a volunteer application form (PDF 40KB). You will need to be between 14 and 16½ and not look old for your age.

Contact us

Citizens Advice Consumer Service
Freephone: 0808 223 1133
Visit our website 

Walsall Trading Standards are located at:
Civic Centre
Darwall Street