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Regeneration and investment

Council in new push to help small businesses sell online

Published on

Enabling independent shops and businesses right across the area to sell their products and services online through ShopAppy.

Image shows a tablet on a table, with a mug next to it.
Shopping online for products and services

Walsall Council has begun a new push to get small businesses online to sell their goods and services.

Throughout the period of lockdown and over the last few months, Walsall Council has been enabling independent shops and businesses right across the area to sell their products and services online through the local shopping and business website, It’s a town-based website that makes it easier for everyone to support their own local High Street from the comfort of their homes– at no extra cost.  Customers can browse, book, buy and collect from numerous independent shops and businesses in the borough with one simple checkout.

“ This website is accessible with no download or sign in required - it really showcases what our businesses can provide. We have seen incredible adaptation by local shops in the light of the pandemic, but we need to make it easier for people to support local because that will help the whole of our town recover. This is the kind of initiative which supports our economic recovery. I can announce that we will be offering free use to all businesses and community organisations across the borough to subscribe at no cost for the next 12 months. “

Councillor Adrian Andrew
Deputy Leader of Walsall Council also supports services, trades, B2B businesses, chefs, pop-ups, entertainers, and market stalls and now offers a click and collect service at the Lichfield Street Hub.

Once registered, businesses can quickly populate their own mini-site with goods and services on their town’s page at no cost and the site. Businesses are being invited to register now on Assistance is provided by the team to help those new to technology.

“ We very excited to be working across the whole of town and partnering with Walsall Council. It could not be a more critical time for businesses to work together and make it easier for locals to spend closer to home. When we spend local, our spend stays local – so whether you use ShopAppy to browse and go in person or to book something or shop online, you can easily help your area – because where you spend matters for local jobs and local businesses. “

Dr Jackie Mulligan
Founder of

ShopAppy staff will be in Walsall Town Centre on Friday 24 June to speak to traders and recruit more businesses to the platform.

See more information and sign up for here:

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