Keeping children safe from harm is everyone's responsibility and our work as a partnership is key to our success in making a difference to children and their families.

To tackle this, in 2018 we launched our Neglect Strategy

As part of delivering this Strategy, Walsall Safeguarding Partnership is seeking a Walsall wide response to neglect.


What is Neglect?

Neglect is not an event; it is an absence of appropriate care often over a long period. It may be difficult to distinguish between neglect and material poverty but persistent failure to provide basic needs is integral to neglect. Some families may face great adversity, however aspects of neglect cannot be dismissed. Neglect is a serious form of maltreatment and can be life threatening.

Early identification and intervention stops children suffering unnecessary harm. Prevention and early help is also more cost-effective for services in the longer term.

Neglect Newsletters

Edition 1

Edition 2

Edition 3

Edition 4

Our Campaigns

Neglect Matters

The Neglect Matters Posters aim to raise awareness about the signs and symptoms of neglect and sign post people to help and support.

These posters, have been produced in collaboration with NSPCC (and special thanks to North East Lincolnshire Safeguarding Partnership) and are a focal point to raise awareness about neglect in workplaces and in the community.

Neglect matters Isabella Poster   Neglect matters Theo PosterNeglect matters Lexi Poster   Neglect matters Sara Poster

Neglect matters Charlie Poster   Neglect matters Aaron PosterNeglect matters Riley Poster   Neglect matters Jade Poster

All 8 posters can be accessed here

Please feel free to Share the posters via your social media and don’t forget to include us in your posts @Safe_Walsall and use the following hashtags



If you would like to order a copy of the posters for your reception / work areas then please contact


NSPCC look say sing play Poster

Look Say Sing Play was launched on 11th July 2019 in Walsall!

The campaign aims to help parents have higher quality interactions with their baby, up to the age of two years, by giving sharing tips and encouraging parents to incorporate ‘serve and return’ engagement into their daily routines, where they can respond to their baby’s cues by talking, singing and playing with them

Powerpoints from the event can be acessed below:

LSSP Launch Presentation

Closing the Gap 

Free ACEs Online Learning

ACEs e-learning course developed by the West Midlands Violence Prevention Alliance (West Midlands PCC) is now live.

Feel free to complete the course yourselves and share with your teams. It lasts around 50 minutes and can be found at the following web address:

We hope this supports you and your organisation in developing awareness around Adverse Childhood Experiences.

You can also follow local information around the ACE’s journey on Twitter at: