After a successful launch this month the We Are Walsall campaign goes up a gear with the installation of family friendly areas in Walsall Town Centre. The aim of the campaign is to encourage people to come and explore the place for themselves and remind them what is available in Walsall and to support the retailers, independents and services available locally.
Over the next few weeks, shoppers and visitors will see some new features pop up around the town centre. The temporary sites are in St Paul’s Square and The Bridge. St Paul’s Square will feature a new pocket park where some much needed green space is being created for a lunch time seating area or used as a meeting place for the family. In the market square at The Bridge, the heart of the town centre, a new family space is being created with a “We are Walsall” backdrop to encourage selfie pictures and promotion of the town. It will be a stop off point to enjoy a snack or a break, with seating cubes and floor games installed for children.
A promotional video has also been made featuring the people and places of Walsall, identifying some of the hidden gems and local landmarks which are ready to be explored. The video highlights the arboretum and the opportunities for leisure and family time there and some of the familiar faces at Walsall’s historic market are captured to highlight the best fresh fruit, veg and fish in town. The video also takes a visit to the museum and art gallery to open up a whole new world of local creativity and culture.
Deputy Leader of Walsall Council, Cllr Adrian Andrew said:
“The atmosphere on launch day was terrific. The town centre was bustling and the continental market traders were rushed off their feet. It was a reminder of how special our high streets are and how important it is for us all to support them. As I’ve said before, it really is time for Walsall to start talking itself up and not doing itself down. This campaign sends out a strong message; we are here, we are proud, we are Walsall.”
The campaign has been made possible by government grants from the Reopening High Streets Safely and Welcome Back funds supported by the European Regional Development Fund. The grants have allowed the council to create an ambitious campaign that includes radio advertising, large poster sites, street banners, video, pop-up events and family activities through the summer. For more information visit go.walsall/wearewalsall