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Valentine’s Road Safety Campaign

  • 14 February 2019
  • Number of views: 95
Valentine’s Road Safety Campaign

Walsall, Wolverhampton, Dudley and Sandwell Councils, have launched a road safety campaign across the Black Country, to remind young drivers of the potentially catastrophic consequences of inappropriate driving behaviour.


The campaign has been launched on Valentine’s Day with the focus on looking out for the one you love, be it a girlfriend, boyfriend, mates or family members. The campaign identifies the terrible consequences for drivers and passengers when things go wrong.


The campaign will encourage young drivers to take responsibility for their passengers and seek to encourage passengers to speak out if they find themselves in a situation in a car in which they feel uncomfortable.


On the 14th February 2019 Road Safety Officers from Walsall, Wolverhampton, Dudley and Sandwell launched the campaign with a display of 122 red roses at their respective local colleges.  Each red rose represents one of the 122 young people aged 17 to 24 have been killed or seriously injured in the West Midlands within a 12 month period (Latest available figures) as either passengers or drivers of a vehicle.  The display provided a visual impact to capture the attention of the students allowing the opportunity for engaging discussion about driver behaviour and coping strategies which passengers could adopt, should they find themselves in a vehicle when they don’t feel comfortable. 


The campaign was launched at the following locations:-


Walsall College, Wisemore Campus

Wolverhampton College

TBC, Dudley

Sandwell College


Road Safety Officers were also encouraging the students to use either the road safety driving simulator, which looks at the effects of distractions on their driving and the impact of driving whilst impaired through either drugs or alcohol or to experience the virtual reality goggles, through the West Midlands Fire Service virtual reality package ‘Every Choice Counts’.