Walsall Council and Walsall FC celebrate civic pride through new Third kit launch
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Walsall Council and Walsall Football Club have teamed up to celebrate local pride and identity as the club unveils its brand-new Third Kit ahead of the 2026/27 season.
The launch video, filmed at Walsall Council House, uses one of the borough’s most historic civic buildings as the backdrop to showcase Walsall’s heritage, community spirit and strong sense of place.
https://www.facebook.com/share/v/1BoNXjraPk/
The collaboration reflects a shared commitment to promoting positive stories about Walsall, bringing communities together and celebrating the people and places that make the borough distinctive.
“ Walsall Football Club is an important part of our borough’s identity, bringing generations of residents together and creating a real sense of pride and belonging.
It was fantastic to welcome the launch of the new Third Kit to the Council House, a building at the heart of Walsall that represents our history, heritage and community.
Partnership working is vital in helping us celebrate everything our borough has to offer, and collaborations like this provide an opportunity to showcase Walsall and the achievements of its people on a wider stage. “
The collaboration reflects a shared commitment to promoting civic pride, bringing communities together and showcasing the positive stories, people and places that make Walsall a great place to live, work and visit.
The Third kit campaign video reflects the shared ambition of partners across Walsall to celebrate the borough’s people, achievements and identity, supporting the wider vision of the We Are Walsall 2040 partnership to create a healthier, thriving, prosperous and proud Walsall. By working together and showcasing the stories of those connected to the borough.
“ We are delighted to reveal our brand-new Third Kit and continue working in partnership with Walsall Council.
The Council House provided the perfect backdrop for this launch, allowing us to celebrate not only the club’s history but also the wider town that we are proud to represent.
Attention to detail has been a priority throughout the design process, and we wanted to create a kit that supporters could feel connected to while reflecting the pride we all have in Walsall. “
The launch video features a number of familiar faces connected to the borough, including Mayor of Walsall, Councillor Alan Fleming QRM, WBA International and English Champion Hamza Uddin, and TV’s Married at First Sight’s Sacha Jones. The new Third Kit celebrates the club’s heritage with a navy design featuring white and lilac detailing, an embossed swift and ‘The Saddlers’ displayed on the back of the neck. The launch forms part of wider partnership activity to promote pride in Walsall and celebrate the people, places and stories that make the borough distinctive.
Watch the new Third kit video on the club’s Facebook channel:
https://www.facebook.com/share/v/1BoNXjraPk/ (opens in new tab)
Find out more about the We Are Walsall 2040 partnership by visiting:
We Are Walsall 2040 Homepage | Building a Better Borough Today | We are Walsall 2040
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