Health and wellbeing
Beat the Street brings interactive fitness challenge to Bloxwich
Published on
An innovative physical activity game that has already engaged more than two million people nationally has launched in Bloxwich.
Beat the Street launched on 25 February 2026 and will run until 25 March 2026, thanks to funding from Transport for West Midlands and a National Lottery grant from Sport England.
Beat the Street encourages people of all ages to get outside and get active. Residents will see special sensors known as Beat Boxes on lampposts around the area.
Residents in and around Bloxwich can pick up a free contactless card from one of four distribution points. Alternatively, players aged 13+ can choose to participate via a mobile app, which can be downloaded via Google Play or iOS App Store. Schools in the Bloxwich, Blakenall and Leamore areas will also participate in teams.
Players walk, cycle or wheel between Beat Boxes which are spaced half a mile apart, hovering the cards as they go. The further players travel, the more points they score.
Beat the Street Bloxwich features four themed weeks: Go Play, Go Active, Go Travel and Go Explore - encouraging players to discover what is on offer including leisure, parks and green spaces, waterways and much more.
On selected dates, double points will be up for grabs and at the end of the game, a range of prizes will be awarded to the highest scoring players and teams.
“ We are excited to have Beat the Street in Bloxwich. We know that one of the best things people can do for their physical and mental health is to move more, and Beat the Street really helps people do just that in a fun and engaging way.
It’s free to take part in Beat the Street and it’s open to everyone regardless of age, ability or background. It’s an inclusive game that encourages you to exercise from your front door and to clock up the miles within the game framework. “
“ I'm delighted that Beat the Street is coming to Bloxwich.
It's going to be very exciting to see lots of people out and about exploring every corner of the town, while having fun and becoming even more healthy with lots of activity and fresh air!
Bloxwich has been turned into a giant game so now it's over to you to find a team, get outdoors and play with your neighbours, family, friends and colleagues. “
Physical activity levels in Walsall are below national averages, with only 58.1% of adults and 37.8% of children and young people meeting the recommended activity levels.
The National Lottery funding from Sport England, along with funding from Transport for West Midlands, will not only help people in Bloxwich to get active, but also to leave a positive legacy to improve the community’s health and wellbeing.
To sign up to Beat the Street visit: https://beatthestreet.me/bloxwich/
Residents can pick up a card and map from one of four distribution points (check venue for opening times):
- The Local Hub, Sneyd Ln, Bloxwich, Walsall WS3 2NA
- Bloxwich Community Library, Elmore Row, Bloxwich WS3 3HR
- Bloxwich Active Living Centre, High St. Bloxwich, WS3 2DA
- Stan Ball Centre, Abbotts St, Bloxwich, WS3 3AZ
Beat the Street Bloxwich is run by Walsall Council, and it is being funded by Transport for West Midlands and the National Lottery via Sport England. It is managed by Intelligent Health.
